I have a Master's degree in Business Administration with a focus on Knowledge Management, with a postgraduate degree in Business Administration and Marketing and in Client-Server Environment Systems and I continued my academic career at FUMEC, INFORIUM, PROMOVE, PITÁGORAS, ANHANGUERA AND FUNCESI. Consulting is a constant presence in my life. If there were already doubts about how to correctly use advertising, advertising, communication and sales tools within marketing, now with digital, this has become even more complicated. For this reason, in all consultations, I develop the Strategic Digital Marketing Plan before we define which tools we will use.